Most of the firms I work with do not start out wanting an AI strategy or a schema plan or a service area map. They want one thing: to stop being invisible. To be the firm a River Region client finds, trusts, and calls, instead of the one that never came up at all. The...
Every few years a law firm looks at its website, feels a wave of embarrassment, and says the same thing: let us burn it down and start over. Sometimes that is right. Often it is an expensive mistake that quietly throws away years of earned trust. Your domain has history. Your pages are indexed. Whatever...
Some of the most frustrating calls I get start the same way. A Montgomery attorney has done everything the right way. Good reputation, real results, even decent content on the website. And still the phone is quiet and the site barely shows up. They assume they need more of everything, more posts, more ads, more...
A client who sits down across from you hands over things they would not tell their closest friend. The accident that may have been partly their fault. The marriage coming apart. The charge they are terrified their employer will discover. The estate they do not want their children fighting over. Trust is not part of...
Try this with your own firm tonight. Pick up your phone, search the way a stranger would for the kind of case you want, and find your website the way they would find it. Not the bookmark, the search. Then watch how long it takes to load, how it feels under your thumb, and how...
When a Montgomery attorney tells me his website is fine, I ask him to pull it up on his own phone while I count the seconds out loud. The pause is usually longer than he expects, and the page that finally loads was built for a world that no longer exists. A law firm website...
A Montgomery attorney asked me a question last month that almost no firm thinks to ask. “When someone around here asks ChatGPT or Google’s AI for a lawyer, does my name ever come up?” He did not know. His previous marketing company did not know either. That blind spot is the most expensive one in...
Not long ago a Montgomery attorney turned his laptop around so I could see his Google Ads dashboard. The spend line climbed month after month, a steady and confident rise. The signed cases line sat almost flat beside it. He had done everything the last agency told him to do. He raised the budget when...
A family law attorney here in Montgomery told me something last month that I have heard, almost word for word, from a dozen other lawyers across the River Region. “I am better at this than I have ever been, and somehow I am busier doing nothing than I have ever been.” Her phone used to...
A few weeks ago I spoke with a personal injury attorney in Montgomery who told me his phone used to ring four or five times a day. Good calls. Car wrecks on the I-85 corridor, a slip and fall at a store off Eastern Boulevard, a family in Prattville who needed help after a crash...