There is a scoreboard for your market that you have never seen. Every time someone near Montgomery asks an AI for a lawyer, a quiet match is played and a winner is named. Over hundreds of those questions, a pattern forms. One or two firms get named again and again, and the rest do not...
By the time a client calls your office, they have already had a long conversation about their problem, just not with you. They asked their phone. Do I even have a case? How much does a divorce lawyer cost in Alabama? What happens if the accident was partly my fault? An AI answered each one,...
Every article your firm publishes now has two readers, and most firms write for neither. The first is the worried client trying to work out whether they have a case. The second is the AI system deciding whether your firm is worth quoting when someone asks it a legal question. Serve only the human and...
A potential client in Wetumpka pulls out her phone, types “DUI lawyer near me,” taps your ad, and lands on your homepage. The homepage talks about your firm’s history, your five practice areas, your office hours, a slider of stock photos. Nothing on the screen says DUI, and nothing says Wetumpka. She paid you nothing,...
Most Montgomery firms I meet are paying for the most expensive clicks on the internet while ignoring the one listing that brings in clients for free. Legal keywords run more than eight dollars a click on average, the priciest of any industry, and firms pour budget into them month after month. Meanwhile their Google Business...
Drive fifteen minutes in any direction from downtown Montgomery and you pass into a different town with its own rhythm, its own searchers, and its own quiet stream of legal problems. Prattville. Millbrook. Wetumpka. Pike Road. Most firms treat all of it as one market, “Montgomery,” and tell Google as much. Then they wonder why...
There is a piece of your website your clients never see and your competitors rarely think about, and it may be the quietest reason a firm down the road keeps getting named by AI while you do not. It is the code underneath your pages called schema, or structured data. In plain terms, it is...
A Montgomery attorney showed me his blog recently with some pride. Forty posts. Five tips for choosing a lawyer. What to do after a car accident. Understanding Alabama divorce law. All fine. All earning him almost nothing. He had done exactly what every marketing company told him to do, publish regularly, and he had a...
When I tell a Montgomery attorney that an AI tool is recommending other firms instead of theirs, the first reaction is usually a shrug. “How would a computer even decide that? It feels random.” It is not random. These tools follow a logic when they choose which lawyer to name, and once you see that...
Most Montgomery firms I work with did not start with nothing. They started with a website someone built for them years ago, often a friend, a local shop, or a national company that signed them up, launched a template, and moved on. That site did its job for a while. Then Google changed, then changed...